Insights

“ My model for business is The Beatles: They were four guys that kept each others negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.”
- Steve Jobs

“ You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
- Steve Jobs

“ If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”
- Steve Jobs

“ The people who are crazy enough to think they can change the world are the ones who do.”
- Apple’s “Think Different” commercial, 1997

“ We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.”
- Steve Jobs